Modern customers are always in a hurry. Life is fast-paced these days and it takes a smartphone loaded with apps just to keep track of it all. We get in the habit of keeping track. When a delivery, a ride, or a service technician isn’t on time, of course customers call or message “Where are you?” to any service they can reach.
The fact of the matter is that headquarters having sent the driver and the driver, busy driving, are not great source of this information. But live vehicle tracking is. Since its introduction, live tracking has become the most popular feature in delivery services. From food delivery, home shopping, on-demand, and home services, people want to know when their driver is arriving, and they’ll check their phone every 45 seconds to keep track.
We can thank Uber for popularising this wave of service delivery innovation.
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