Potential Delivered is all about a better way, a better experience. Not just for that particular delivery moment, but for all the potential ones to come. A poor delivery experience is a rising factor behind why people take their business elsewhere. All too often, that last mile isn’t in your control, but your customers don’t care. They buy from you, so, ultimately, they blame you when it’s late or not delivered.
It’s no longer a question of is there a better way? No matter if you have your own fleet or use a carrier partner, the real question should be, why aren’t we doing it a better way?